When the summer sun is shining and the water is calling, most parents are thinking about sunscreen, snacks and floaties. But here’s one safety tip that might not be on your radar, and it could make a big difference: the color of your child’s swimsuit.

Bright is best

While it’s tempting to go for what looks sleek and stylish, not all swimsuit colors are created equal when it comes to visibility. If a child slips beneath the surface of the water, even for a few seconds, it’s critical that they can be seen quickly. The color of your child’s swimsuit can affect how easy they are to spot in the water and can save lives.

Bright neon colors stand out the most, both in pools and open water like lakes or the ocean.

White, light blues and grays, tend to blend in, making it harder to see a child underwater.

Look for a color that provides a strong contrast against the background of the water, making it easier for lifeguards, parents or anyone nearby to spot a child quickly if they go under.

Why it matters

Drowning can happen quickly and quietly. There’s often no splashing or cries for help. The faster a child can be seen, the faster someone can respond.

While the color of a swimsuit matters, it’s just one piece of water safety. Here are a few other tips:

• Always supervise children near water
• Enroll your child in swim lessons
• Use Coast Guard-approved flotation devices.

Shop smart

When picking out a swimsuit this summer, consider the following:

• Choose neon or bright colors like pink, orange, yellow or green.
  Avoid colors that can easily blend in with the water, such as light blue, white or gray.

Stay safe, stay seen

A splash in the pool or lake can be a favorite childhood summer memory. By choosing a swimsuit that stands out, you’re giving your child the safest possible start to their water adventures. When you’re shopping for swimwear, think bold and think bright.

For more tips on swimming and water safety, check out these links from the Pediatric Pandemic Network.